Bill Gates is the richest man in the world,a elite of IT industry,an hero of the business community ,his great achievements would be praised by people all over the world ,and the Microsoft team which he led is let people amazing.When Microsoft launched Windows95 to the market,a massive marketing spread campaign was made by them ,it integrated nearly all aspects of marketing communication,including:public relations,celebrity endorsements,event marketing,advertising and retail boost.All of these communication activities not only display the great strength of the entire marketing communication,but also reflect the uniform teamwork spirit of Microsoft's marketing department and other departments who involved in the activities.
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