In recent years, as people of history of ancient town high mood, the ancient town tourism have developed rapidly. The ancient town tourism development process, "over commercial" become numerous ancient history is one of the problems with into a situation, among them, zhouzhuang is become the most outstanding tourist commercialization of the most serious tourism town.
In order to prevent the ancient town tourism over commercial phenomenon more and more serious, avoid the harm has come to the fore, study and solve the ancient town is at present the first commercial town in studies of the key and difficult, but also to study how to make commercial degree definition, coordinate the ancient town tourism in the tourism and business in the common development and develop strategy of sustainable development in the town.
Papers to the domestic and foreign research material as the foundation, the combination of case to zhouzhuang ancient town business actual situation, analyze its development problems and the countermeasures to solve problems, and it is concluded that can promote the ancient town of sustainable development of tourism strategy and conclusions, hope and help to China's local town the development of tourism, and revelation.