1.Loyalty
Siemens - who refused often switch
Wal-Mart - the fate of employees and the company
Microsoft - loyalty is the most valuable quality
Ford - equivalent to a pound an ounce loyalty wisdom
Procter & Gamble - the Lai staff loyal to the corporate culture
2.Integrity
Kodak - honesty is what sustains a
Panasonic - you dishonest,I do not want you!
GE - as a member of the integrity of defense
Coke can - honesty is the first
Motorola - the most valued integrity of the recruitment of staff
3.Hard
McDonald's - diligent workers is the company -
Motorola - only hard work can achieve the desired
Wal-Mart - Qinaibuzhuo
Microsoft - hard work is successful,"propeller" and the "sails"
4.Responsibility
Samsung - responsibility is the driving force
Hewlett-Packard - do our own work is the best strategy for the promotion of
Sony - the matter is their own business
Lenovo - to the engine,instead of screws
5.Enthusiasm
IBM - go all out with great enthusiasm
L'Oreal - Poet the perfect combination of farmers +
Intel - enthusiasm build Pentium "Core"
6.Dedicated
Coca-Cola - dedicated supremacy
Lucent - an important post than life
Fujitsu - and the boss of the storm
Federal Express - "mission to be"
7.Thrifty
Microsoft - is the virtue of frugality
Toyota - in the use of money to spend
Cisco - When the flowers are spent,when the province Province
B & Q - frugality is a philosophy of survival