Abstract
Hainan is a tourism and leisure resort, is a superior natural environment of residence. Be richly endowed by nature scenery and geographical location to become a powerful supporting the development of real estate industry in Hainan. In recent years the study of Joan's domestic and foreign scholars have less and less, with the construction of international tourism island to speed up the pace, Hainan province ushered in new opportunities for development, not only attracted many domestic and foreign investors, but also promote the economic development of Hainan. Hainan real estate industry with the international tourism island has a rapid development, and the development status of Joan business in the real estate industry in Hainan has been ignored by the people.
With the regional economy gradually healthy development, establish an international tourism island, island of health brand, Hainan real estate industry become the exception of tourism and a leading industry, the development of obvious advantages, but Joan business as a local businessman, there is no inherent advantages of foreign businessmen.
In this paper, the development of the real estate industry as the main body, on the current situation of Joan's in Hainan real estate industry, and comparison method to elaborate Joan's development advantage in the real estate industry in Hainan. And put forward suggestions on Joan's face in Hainan real estate industry problems.