Abstract: with the development of
science and technology, many enterprises are also constantly moving forward, but
there are also disadvantages in development, many small and medium-sized
enterprise also saw your pain, small and medium-sized enterprises with a small
scale, market adaptability, quick response to market, innovative spirit and
other advantages, but there exist weak technical force, backward management
level, competition ability is poor, economic benefits is low, the lack of talent
capital and other important defects. According to the characteristic of oneself
should avoid weaknesses to formulate their own long-term development strategy,
first, choose a distributed target market. Crucial to the survival and
development of small and medium-sized enterprises; second, choose the product
production cycle is relatively short, update speed, customer demand strong
regional market. Using the correct product strategy, price strategy, promotion
strategy, channel strategy to enhance the competitiveness of
enterprises.