Question

英语翻译现阶段,我们所面临的市场发生了很大的变化.如品牌数量的急剧增加,信息技术的发展,消费者的个性需求等等.如何从众多

Answer 1

Initially,we are facing the market has undergone a drastic change.If the number of brands increased dramatically,the development of information technology,consumer demand and so on personality.How many brands come to the fore,with consumers how to develop long-term interactive relationship,become a major issue.To settle the problems it faces,Northwestern University in the United States,Professor Schultz as the representative of the experts made the Integrated Marketing Communication Theory,and gradually developed into a system of marketing theory branch.This paper first Integrated Marketing Communication Theory of the Review and Commentary.Analysis of the Integrated Marketing Communication theory,the reasons and background,summed up the meaning of Integrated Marketing Communications and general characteristics,and theoretical analysis and business practice,pointing out that the implementation of Integrated Marketing Communications to Chinese enterprises which have positive significance.Next article explores the Chinese enterprises Integrated Marketing Communication at the common problems,then analyzed how to resolve these common problems.Finally,the Integrated Marketing Communication Theory and Chinese enterprises Integrated Marketing Communications Analysis practice and exploration,Chinese enterprises how to effectively implement Integrated Marketing Communications made a number of recommendations.