marketing channel is the one to realize product value transfer and one of the most important intangible assets for an enterprise. for specific marketing work, building a stable and constant marketing channel not only quickens the production pace to release the products to the public and achieve final consumption and market dominance, but also takes advantage of the channel's edge to overwhelm the opponent, reduce market resources investment and create more benefit for the manufacturers. It has positive and profounding significance for Snow Breweries to detect the channel issues.
this paper illustrates on the marketing channel of Chang Chun Snow Breweries. it discusses the existing problems for the marketing channel and the Company itself and brings forward several suggestions for beer sales channel improvement, thus providing some reference value and learning experiences on marketing channel model development for beer corporations or enterprises who have the same marketing channel with beer sales.