人工翻译,请审阅
Abstract: The innovation and development of science and technology, and the convenient transportation and communications narrow the scope of the whole world, people of different races and nationalities can more easily understand and communicate with each other. On the other hand, with the changes in consumer psychology, the evolution of product market, and the emergence of the experience economy, especially the strengthening of local and urban self-marketing awareness, as well as enhancement of the requirements for the city's image and improving urban competitiveness, the overall development and marketing of modern cultural products has increasingly come into the front of economy, and it is more necessary to carry out the theoretical research on the development and marketing of folk culture products.. Key words: cultural products, marketing, Keemun black tea.