In this paper,aimed at public relations in the role of marketing started discourse.Paper is divided into six parts:The first part is a preamble part,the use of public relations in marketing the rise as the opening,leads to below.The second part is the use of public relations in marketing and the role of the ultimate goal of the summary as a text to make the article more convincing.The third analysis of some of the major communication and public relations in what is used in marketing,internal and external,and thus is more proof that public relations in which an important role.Part IV from the organization's image in the market through public relations which began to shape the discussion,this section describes in detail the value of the organization's image and role of shaping the image of the way the organization to prove an organization in the process of shaping the image of the public relationship is indispensable.Part V is a function of public relations,publicity and marketing to prove reliance on public relations is very high.Part VI analyzes the public relations crisis on the loan when the organization faced a crisis,public relations plays a vital role.
Keywords:Rise,The ultimate goal of,Communication,Images of Organization,Publicity,Crisis Marketing Public Relations
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