In the case study,a dispute has happened in the Flanagan's boardroom.
Ruth Davison,the marketing director of Flanagan Theme Parks,intends to cooperate with social media Daily Dilly.
She believes that promoting a discount through the social media site could help to solve the cash problems because people pay when a deal is posted,and not wait until the service is received.
However,Allie,who has been working with Flanagan as a consultant for just over a month,strongly opposes this plan.
Allie thinks that Daily Dilly’s suggestions aren’t the best way to improve Flanagan’s business.Instead,Flanagan needs to provide better customer service in order to sustain the business for the future.
This leads to the question of whether to maintain profits in order to provide better service or reduce profits through discounts,and whether social deal sites can in fact give Flanagan the marketing advantage that it badly needs.