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Any corporate image building is associated with the communication skills of the specific people who are seen by outsiders,which is the direct spread of the brand that customers feel.As a service-sector enterprise,customer's cognition of the enterprise is relative to the feel from the customers contacting with every employee,therefore,only employees satisfy can customers satisfy.Within an enterprise,employees are also customers,managers should have enough attention,and concern and study how to make every employee propagating the philosophy and brand advocated by the enterprise on behalf of the enterprise.In this way the customers who contacted with the employees of the enterprise will deepen their cognition of the brand of the enterpris over time,this issue also needs to be addressed and given attention in the propagation.