To coincide with a major product offensive, Mercedes has unveiled a new slogan - "The best or nothing."
Set to be launched today (June 11th), the new motto is meant to exemplify "perfection, fascination and responsibility" as core values for Mercedes-Benz. It will be used in a major media campaign (print, TV and internet) that will feature a revised star logo with a three-dimensional appearance.
So why drop "Unlike Any Other" for "The best or nothing"? It's part of Mercedes' new strategy to highlight the fact that the company is introducing 16 new models by 2011. Besides the smart fortwo electric drive, the B-Class F-Cell and the A-Class E-Cell, Mercedes will make engine start/stop systems standard equipment. While eco-friendliness may please some, we're more interested in the new BlueDIRECT engines.