Automobile marketing service is always accompanied by the customers and auto 4 S shops or car dealers in the process of cooperation and of generation.In the whole market marketing service process is divided into pre-sale service,the sale of services and after-sales service.Auto after-sales service for the customer,the car is to do commissioning,maintenance,repair,exclude technical failure,provide technical support,sending of product improvement or upgrade the information and access to the customer for automobile products and services of the feedback information.Car market "after-sales service" appear,is caused by the inevitable result of market competition.Automobile products in the development degree,manufacturing technology has counterparts,also is the car market from products to service the main reason,however,after-sales service and is often a car 4 S shops or car dealer's flagship strategic ace,and realistic auto after-sales service,there are many problems in the are also consumers know,which affect the consumers for automobile products to buy and accept auto after-sales service produced many negative effects.So,the product post-sale service make a fine car 4 S shops or auto dealers moved customer's heart,and to promote the customers' satisfaction and also won the market.This shows,auto after-sales service of the importance of the role of the car after service in the whole car the marketing process has a special "mission" to automobile products and services into market plays a positive role in promoting excessive and,to the prosperous automobile market is of profound significance.
Keywords:auto after-sales; Services; Customers; satisfaction