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    Su Ningyun company as the representative of retail chain enterprise, is in rapid development, all-round expansion growth period. During this period, the sales staff has become increasingly prominent role, the competition between enterprises, in the final analysis is the competition of talents. Sales staff directly the realization of the value of the company's products in the market, grasp the economic lifeline of the company, which is the most important human resources for the company. How to implement the appropriate means of incentive, mobilize the enthusiasm of the sales staff, the key problem is how to use the human resources effectively in front of many enterprises, design scientific and reasonable salary management system, to attract and retain required for the development of sales personnel, is the enterprise long-term development strategy in the key work. Priority among priorities is Su Ningyun companies realize the enterprise strategic goal. Firstly, introduces the basic situation of Su Ningyun company, describes and analyses the system of compensation of sales staff Su Ningyun company; secondly, through analyzing the present situation of compensation system for sales staff to understand, a comprehensive analysis of the existing salary system and the problems arising from the adverse effects; third, design process and design principles of compensation system was determined, and according to the company's business strategy and character in the growth stage of development the company sales personnel salary strategy, and then in the post on the basis of analysis, using AHP-- for the job evaluation fuzzy comprehensive evaluation model, the compensation plan for sales staff Su Ningyun company design combined with the actual situation. Keywords: Su Ningyun business, salary system, job analysis

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