In recent years,China has rapid economic development,with the vigorous development of the domestic tourism industry,as well as the growing number of foreign tourists flowing to China's market has brought huge opportunities but also accompanied by intense competition,The hotel industry has to rise to meet the popular consumer demand and business shortcut for the purpose of the new hotel formats - economy hotel chain.Economy hotel chain in the domestic space,such as "seven days" ,“Jinjiang Inn”,“ Motel 168” large-scale economic brand hotel chains have mushroomed rooted in the Chinese market competition is fiercer than ever,hotel chains,"Home Group" in the competition,became the overlord of the Chinese economy hotel chain,the number of rooms for many years maintained the industry's first occupancy rate of more than 95 percent.Economy hotel chain in the fierce competition in order to achieve a higher benefit in order to piece the words in the Chinese market faster big cake,you must foot effort from top to bottom in the marketing strategy,successful marketing is the hotel survival and development the foundation,so this article will be combined with the status quo of China's economy hotel chain,the problems in the characteristics and development of China's economy hotel chain marketing strategy,such as home,for example,expect to find its success to summarize the case of Home and summing up of the appropriate strategy to provide some inspiration for other hotels in this industry to identify the characteristics of the path of development suited to China's economy hotel,in order to improve the competitiveness of China's economy hotel chain.
Firstly,to analyze the marketing environment and industry development status of the budget hotels in China,thus revealing some of the problems of the Chinese economy hotel.And qualitative analysis on China's economy hotel,consider the hotels internal conditions and external environment for a variety of factors,conduct a systematic evaluation to select the best business strategy to provide a reliable basis for budget hotels.
In this paper,the combination of theory and practice,focusing on the use of the theoretical analysis of the actual problems,the economy hotel industry in the development of competition in the certain guidance meaning and reference,for economy hotels in the marketing department in developing and implementing marketing The strategy has some practical value.