American creative people and Julie Du Ninan in their "creative advertising strategy," said the book: an advertisement "need to be convinced. Edge information to convince people to take some action." For more creative advertising, they recommended that the advertisement "and the audience must establish close contact and in a surprising way you promote the sale of creativity. MTR advertising, publicity for its unique advantages and unique place the spread of results, reflect a powerful The market vitality. Specific to China, the subway ads just in the initial stage, the system demonstrated the need to be consolidated the confidence of the broad masses of advertisers.
英语翻译美国著名广告创意人朱莉和杜尼南在他们的《广告的创意战略》一书中说道:一则广告“需要具有说服.力的信息来说服人们采
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