Lifestyles of Health and Sustainability (LOHAS) is a demographic defining a particular market segment related to sustainable living,"green" ecological initiatives,and generally composed of a relatively upscale and well-educated population segment.The author Paul H.Ray,who coined the term Cultural Creatives in his book by the same name,explains that "What you're seeing is a demand for products of equal quality that are also virtuous."Included in the cultural creative demographic are consumers of New Age goods and services.
乐活族.又称乐活生活、洛哈思主义、乐活,是一个西方传来的新兴生活型态族群,由音译LOHAS而来,LOHAS是英语Lifestyles of Health and Sustainability的缩写,意为以健康及自给自足的型态过生活