英语翻译广告是一门劝诱的艺术,也是情感沟通的媒介.好的广告要激发消费者情感,渗入消费者心智,引发他们的共鸣.研究消费者的

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  • Advertising is an art of persuasion,but also feelings of communication medium.Good advertising is necessary to stimulate consumer sentiment,infiltration of consumers minds,stimulating their resonance.Study of the consumer psychology is primitive creative advertising and marketing needs.This article aims to elaborate and analyze a number of psychological conditions of the consumer,directly or indirectly affect their consumer behavior,and thus influences the product market,policy-makers to grasp the entire macro.Advertising creative excellence must be based on consumer surveys and consumer psychology the scientific basis of the study in order to meet consumer demand.