Cultural cross-cultural communication is the foundation of Sino-US cultural differences in the performance of the main language of communication and non-verbal communication, and so on. China and the United States because of cultural differences on business negotiations on all aspects of the direct effects of a lack of sensitivity to cultural differences often like to use their own cultural model on the basis to evaluate other people's cultures, ideas and customs, This may have led to a clash of cultures. Therefore, China and the United States in business negotiations, it is necessary to strengthen the cultural differences of sensitivity and understand the language of communication, non-verbal communication and negotiation style differences. For example, in the language of communication, culture, the language of communication is mainly reflected the impact of the different cultures in the meaning and connotation of the word meaning a different metaphor; in the non-verbal communication, on gestures, facial expressions, eye contact, and other acts will be to understand the different effects of negotiations; In the style of negotiations, the case can be seen from the various Sino-US negotiations on the attitude of those who deal with human relations, decision-making, the concept of time and attitude towards the conflict is different.
Due to cultural differences is an objective reality, all that happens has a number of cultural conflict is understandable, but as an international business participants in the negotiations, it is necessary to understand these differences and the cultural differences of business communication. The first part of several cross-cultural differences on the text of the impact of business communication in the following two aspects:
(1) of the communication process. Cultural differences in negotiations on the communication process, not only in the language of communication, but also in the process of non-verbal communication. Cultural differences in the two countries would lead to physical action and the use of language there are huge differences, and even the same behavior transmission will be a very different message. In addition, people of different cultures is often based on their preferences and habits to communicate, and not take into account each other's culture model, which will have an impact on the outcome of the negotiations.
(2) ethical and legal system. Chinese culture accustomed to from an ethical and moral issues to consider; and more Americans from the legal issues to consider. In China, the "golden mean" thinking of a collective decision on the theoretical concepts, often through the media, such as the role of the organization to adjust the dispute surrounding the accident; in the United States, however, it is customary to use legal means, rather than relying on public opinion and morality To the role of maintaining order. This influence in the company of the most common, if not fully resolve the dispute, could have an impact on the company's operating and eventually may be involved in the law to bear.