InthisconversationTanyaNicholstheownerofanicecreammanufacturingcompanyistalkingwithhermarketingmanagerCarlaHutchisonabouttheadvertisingcampaignforthecompany‘snewice-creamsandwich.
Tanya：GoodmorningCarla.Howareyoutoday
Carla：I‘mdoingfine.Howaboutyou
Tanya：Greatthanks.Sowhat‘sthestatusofouradvertisingcampaign
Carla：AsImentionedbeforeit‘llbeanationalcampaignstartingnextmonth.We’vedecidedtouseavarietyofmediaforfullcoverage.Firstwe‘llhave30-secondspotsontelevisiononceadayfor3weeks.Atthesametimewe’lldo15-secondradiocommercials3timesadayinselectedcitieswithlargepopulations.Finallywe‘llhavesomeoutdooradsusingbillboardsnearmainentrancestobigcities.